Are you wondering how Facebook Ads work? Perhaps you’ve noticed that Facebook page reach has dropped meaning less people see your posts and because of this many small online business have become disheartened and started looking elsewhere to market their business. Don’t give up! Facebook is still the most popular social media channel! And is still viewed by many companies as the most effective social media commerce channel.

There is so much you can do now using Facebook ads (at very little cost) to reach your target audience on the popular platform. And you can do it with very little wastage (by wastage I mean – useless engagements/ wrong eyes on ads/page). With Facebook ads you can target customers by Location (even down to the town), Age, their interests and whether they have made an online purchase before. Having run many campaigns I can tell you that they can be massively effective and especially if you sell online or have an online shop. And for local businesses offering a coupon or discount that the customer can print and bring in to the shop is a really good way to entice people into a local premises!

Now with all this in mind.. You need to know how Facebook ads work in order to make them work for you and your business! And rather than me give you the lowdown I’ll let Facebook do it for you – they are in fact Facebook! Here is a fantastic video on how Facebook ads work with a guide to getting started. Let me know how you get on!

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