Sometimes we need to consume information from more than one source to really get to grips with the universe and how things really work! I have compiled a list of must read social media Books to help you understand how to really use social media and build your influence online. As with anything there really is no magic formula! But here are some books I recommend.
1. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
THE NEW YORK TIMES AND USA TODAY BESTSELLER!
The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.
A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before.
Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
This is how to write a book. You’ve not ‘got’ social media before, because you’ve not read this book. More of a complete, condensed training course – it’ll give you near-instant clarity you need to kickstart your SM campaign without the padding. It’s refreshingly honest and despite the author’s own thoughts, rather well written. You won’t sleep after reading. I just hope my competitors don’t read this. – Ed Tyson –Amazon
Great social marketing guide (best ever read) Social media marketing is profitable in a sense. All we can say that this is type of marketing helps a business to reach so closer to the people. Some popular social sites are facebook, twitter, linkedin, google plus and so on – through which marketing have been proceeding on. I really prefer this way to reach to the people. Thats the way I bought this book and read it. It says a lot and more than enough to proceed on the ways to market one’s business. This book shows the proper tracks, step by step to let you know how to move on through social media. Proper planning is necessary which is enlisted in this book in a detailed format. How you need to move on, the ultimate guide is this BOOK. It let me know, how to do social media SEO and management process. Which tools are needed to be used and how to reach to the customers so easily using proper plans and steps, this guide let you know. No matter how hard you try, it is not possible to get a perfect social media marketing book like this one. I highly recommend it to read before starting marketing. Norah Adele “Sarah” (Bronx, New York) –Amazon
Exposure Ninja have done it again. A very accessible book, with easy steps to help you navigate your path around Social Media. Well done Tim and Tashmeem! – Flats72 –Amazon
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Enjoy! – Let me know what you thought. (Thanks to David Shaw of Virally for the recommendation on number 3.)